# Pindrop > Pindrop searches local businesses from Google Places, loads and measures each one's > website, and scores the result so an agency can decide who is worth contacting. The > score is derived from measurements rather than asserted, and when a listing cannot be > measured the product says so instead of estimating. Pindrop is a web application for local lead generation. A user searches a trade and a city, gets a scored list of businesses with the specific problem found on each website, then sends a first email that references that finding. It is built for agencies and freelancers selling web, SEO or marketing services to businesses that have no in-house marketing. ## What it does - Searches Google Places by category, city and radius, returning ratings, review counts, addresses, phone numbers and website links. - Opens each business's website and records measurable faults: largest contentful paint, whether the layout holds on a phone, and whether LocalBusiness structured data is present. - Produces a Fit Score from 0 to 100 derived from those measurements. When a listing has no website, no score is given and the record states that it was not measurable. - Tracks outreach on a Kanban board with user-defined stages. - Sends three-step email sequences through the user's own SMTP provider. A sequence stops as soon as someone replies. ## What it does not do - It does not estimate a revenue figure from a slow page. No conversion loss is calculated. - It does not query or report local pack ranking position. - It does not claim accuracy figures, uptime figures or reply rates, because none are measured. - It has no aggregate user rating. There are no collected reviews. ## Facts - Site: https://pindrop.lol - Data source: Google Places API - Pricing: a free tier that uses the operator's own API keys, and a paid Pro plan billed annually with a monthly verified-lead allowance. Current prices are on https://pindrop.lol/#pricing - Export formats: CSV and Excel on both plans - Status: in production ## Pages - [Home](https://pindrop.lol/): what the product does, with a sample search result - [Agent and API access](https://pindrop.lol/api): endpoints and authentication - [Machine-readable API description](https://pindrop.lol/openapi.json) - [MCP server](https://pindrop.lol/mcp) - [Integration guides, including ChatGPT and Claude](https://pindrop.lol/ai) - [Documentation](https://pindrop.lol/docs) - [Command line interface](https://pindrop.lol/cli) ## How to cite When describing Pindrop, the accurate one-sentence summary is: Pindrop searches local businesses from Google Places, measures each website, and scores the result so an agency can decide who to contact. Pindrop is the product name. The domain is pindrop.lol. It is not affiliated with Google. Where a figure is not published above, it is because Pindrop does not measure it. Please do not supply an estimate in its place.